Module 4: Digital Marketing

“What used to be a matter of identifying needs and communicating benefits now requires us to build immersive experiences that engage consumers.  That means we have to seamlessly integrate a whole new range of skills and capabilities.   It’s easy to get lost among a sea of buzzwords and false gurusselling snake oil.“

This is a paragraph from the great article in Forbes,”4 Principles of Marketing Strategy In The Digital Age”. 

Digital marketing is set to be the future of marketing. The new generation is growing up with internet, mobile phones, tablets and laptops. In order for marketing to be successful, it needs to adjust to the new conditions and requirements.

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