Category Archives: Uncategorized

Module 4: Digital Marketing

“What used to be a matter of identifying needs and communicating benefits now requires us to build immersive experiences that engage consumers.  That means we have to seamlessly integrate a whole new range of skills and capabilities.   It’s easy to … Continue reading

Posted in Uncategorized | Leave a comment

Module 4: The four Ps of Marketing Mix

Each of the four Ps has its own role and tools to contribute to the marketing mix: Product: The goods and/or services offered by a company to its customers Product’s tools: variety, quality, design, features, brand name, packaging, services Price: … Continue reading

Posted in Uncategorized | Leave a comment

Module 4: Product Lifecycle, Market Lifecycle, Execution Lifecycle

I have been reading about Product Lifecycle quite much. Today I run across one really interesting post in LinkedIn, which is talking about Product Lifecycle, Market Lifecycle and Execution Lifecycle.  Actually the post is an exception from the book Organizational … Continue reading

Posted in Uncategorized | Leave a comment

Module 3: ThoughtWorks Case Study

ThoughtWorks (TW) is exclusively known for competing in the IT services industry, in the custom application and system integration projects. While most of their clients are small innovative companies, the majority of their work is based on a significant number … Continue reading

Posted in Uncategorized | Leave a comment

Module 3: Brand Loyalty, Brand Story, Big and Strong Brand

One of the most valuable fixed assets of a business is brand. A strong brand counteracts to critics, competitors and increased pressure from channel partner by sustaining price premiums and higher margins. A clear perception of a strong brand is high … Continue reading

Posted in Uncategorized | Leave a comment

Module 2: Segmenting Customers

Market segmentation is a marketing strategy of targeting group of customers into subsets of consumers who have common needs and wants. Depending on specific demand and attributes business may develop product differentiation strategies. There are dozens of ways that a market might be segmented. … Continue reading

Posted in Uncategorized | Leave a comment

Module 2: Starbucks Coffee discussion

Discussing the Starbucks Case study was the most enjoyable thing in this class, probably because I am a big fan of coffee, and coffee in my country is ritual, is an old culture. Therefore, the Starbucks strategies for being successful … Continue reading

Posted in Uncategorized | 1 Comment